A local business — a salon, a clinic, a shop — doesn't need traffic from around the world, it needs customers from its own city. That changes the priorities: before writing dozens of articles, it's worth getting three basics right.
First — a Google Business Profile listing with the exact address, opening hours and phone number matching what's on the website (a mismatch between the site and the listing hurts rankings more than it seems). Second — load speed: a slow site loses visitors before they even see the offer. Third — page titles and descriptions with the actual phrases your customers search for: “dental clinic Chișinău,” not just “Services.”
Content and blog articles pay off later, but they're what turns one-time visitors into a recognizable brand — that's the second stage of SEO work, after the basic technical part is done.