SMM and Advertising

We create social media content and set up advertising that brings customers, not just likes. From creatives and posts to targeted campaigns on Google Ads and Meta — we work for measurable results.

SMM & advertising: social media content and targeted campaigns

Social media content

We run brand pages on Instagram, Facebook and TikTok: posts, stories, reels and a visual style that's recognizable and drives engagement.

  • Контент-план и публикации
  • Stories and reels
  • Brand visual style
  • Managing comments and messages
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Social media content and brand visual style
Targeted advertising on Google Ads and Meta Ads

Targeted advertising

We set up ad campaigns on Google Ads, Meta Ads and YouTube — with precise targeting by audience, interests and location. We test hypotheses quickly and optimize budget based on actual results, not guesswork.

Channels

  • Google Ads
  • Meta Ads (Instagram/Facebook)
  • YouTube advertising

Targeting

  • By audience and interests
  • By location
  • Retargeting

Optimization

  • A/B testing of creatives
  • Budget control
  • Conversion-based optimization

Analytics & results

We set up conversion tracking and clear reports for every campaign. It's visible what works and what doesn't — budget goes where the results are.

  1. Analytics and event setup
  2. Regular campaign reports
  3. Creative testing
  4. Monthly budget optimization
Ad campaign analytics and reports

FAQ

Do you work with a small budget?

Yes. We choose channels and formats to fit your budget — from local social media targeting to full Google Ads campaigns.

Do you create the creatives yourselves, or do we need our own designer?

We create the materials ourselves: posts, banners, short videos. If needed, we bring in AI production for more complex videos.

Frequently asked questions about SMM and advertising

Do you create content or only set up ads?
We can cover the full cycle: content plan, copywriting, stories, visuals, short videos, and ad campaigns. We can also run “ads on top of existing content.”
Do I have to shoot videos and photos?
Real footage always helps, but it’s not mandatory. We can use AI graphics, animated banners, and mix existing photos and short videos to create relevant content.
Which platforms do you work with?
Our main focus is Meta (Facebook, Instagram), Google Ads, and YouTube. If needed, we also include Telegram channels, local platforms, and integrations with a website in the TOT ecosystem.
Can you connect ads to my website or online booking?
Yes. We can drive traffic to your website, a TOT subdomain, a booking page, a landing page, or a dedicated photo/video album with your services. The key is that after the click, the user has a clear next step.

Small case studies in SMM and advertising

Photo/video album for a service salon

For a beauty salon, we created a compact photo/video album: interior shots, before/after work, short videos, and story-style content. In ads, we used the combo “results + an easy path to online booking.”

Ads driving to a business website on a subdomain

We set up a campaign that drove traffic to a simple business website on a TOT subdomain. It included services, pricing, photos, and contacts. Thanks to the clear structure, people found it easier to message and call directly.

Promoting a product catalog

We enhanced an online catalog with 80+ products by adding promo selections and collections. Ads drove traffic not to the homepage but to specific selections, which increased conversion and lowered the cost per lead.

A simplified funnel without unnecessary steps

Instead of a multi-step form, we created a short form on the website and added quick contacts (messengers, phone call). This reduced drop-off and improved lead quality.

Technical foundation for stable ad campaigns

It’s important not only to launch ads, but also to bring users to a place where everything works fast and clearly. The TOT ecosystem lets you host landing pages, business websites, and catalogs on shared infrastructure with monitoring, backups, and SSL.

  • • Fast landing pages and promo pages
  • • Reliable hosting and SSL
  • • Connected analytics and events
  • • Ability to run A/B tests and iterations

Package “Landing/website + ad readiness”

We can prepare the page (or website) and connect it to advertising at the same time: correct events, analytics, fast loading, and a clear user journey.

  • • Development of a landing page or business website
  • • Analytics and event setup
  • • Integration with ad platforms
  • • Reliable hosting on a TOT subdomain
  • • Technical support at campaign launch

Suitable for those who don’t want to separate “the website” and “ads,” but want everything to work as a single system.

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